Dating the Snow White & the Seven Dwarfs Daybill

David

This is commonly referred to as an R58 - but I think not.

Hell, I love this poster, I actually own this one, it's been restored and it's now on my wall, but I don't think it's from 1958 at all.

The reason why it is dated 1958 is that the design is exactly the same as the re-release US Insert which of course is dated 1958, but the absolute earliest I can find a re-release of the movie here in Australia (from 1958 on) is 1966.

So unless better informed I would now like to suggest that the above poster is actually R66.

Yes-No?

HumphreyBogart

Yes makes sense david.

HumphreyBogart

Oh and if u want the first release long daybill, i know where theres one! 

David

STFU...! X(

HumphreyBogart

Whats wrong david? Why u letting off steam?

David

Noooo, just a jealous streak rearing its head... :-\"

HumphreyBogart

Lol no need for jealousy as i dont own it! Its for sale in a poster shop!

HumphreyBogart

Yeah up that way. From memory 1.8k, im sure Matt can clarify..

David

Really, down the Nepean?

Hate to think what they are asking...

Matt

Yep, I remember now. It's hung up high on a column near the lobby card section.

And he has your Desire Me U.S. one sheet on linen too. Can't remember the price. Maybe $350

David

Problem with that retail shop, his prices are...retail!

HumphreyBogart

Yeah u gotta pay up for quality posters!

Matt

Spend enough coin there does have its advantages.

HumphreyBogart

I bet you have spent a shit load of coin there Matt!

Matt

In the early days, yeah.

Matt

Getting back to the daybill. There are plenty of copies out there which might support Dave's theory. At least one a year pops up on ebay. Got one myself. Just as sweet as the original.

David

Yeah the R66 is great but I have never seen an original

The 'what was formerly known as an R58' seems to sell for a pretty penny too. http://goo.gl/OTjUQT

Matt

I remember Greg got it off ebay maybe 3 or 4 years ago?? I think he more than doubled the price he paid for it.

Next time I'm down there, I'll take a photo. He had it linen backed.

HumphreyBogart

If i remember right, the blank border at the top is trimmed.

Matt

Hmmm, that sounds about right. :-?

Mark

All evidence suggests that the daybill printer for MGM in 1958 was Chromo Print. Robert Burton doesn't start printing for them until 1963.

David

Most excellent - so that definitely dates the poster as post 1963 and closer to 1966, so R66 is looking more and more likely...

Mark

Yeah, it's post 1962 & looks it!

1950s daybills are pretty rough printing wise & there is a lot of inconsistency in the quality.

HumphreyBogart

Is this Mark ritchies?

David

It is, aka the Flower Power stalker...

Matt

Measures 13 1'/2 X 30 inches. Not trimmed at all. Advertised as a 40s RR.

HumphreyBogart

Ahh yeah thats the one! What was the price tag?

Bruce

We heard from a guy who has been researching daybill years of release for many, many years, and here is what he said:

"I agree the daybill is from the 1960s. The first two films from Walt Disney MGM signed up to release in Australia after the collapse of  RKO distribution were Old Yeller & Perri plus 2 featurettes. Old Yeller was released in Australia in 1958 (IMDB INFO) & Perri in 1959 (The Film Weekly). Robert Burton Printers commenced printing daybills in Australia mid to late 1950s for film distributers including Columbia, Fox, Paramount & BEF. MGM daybills in 1958  until early 1960 were printed by Chromo Print. December 1959 Advertising & Commercial started to take over printing of MGM daybills.

This arrangement lasted only to early 1962 when Robert Burton Printers began printing MGM daybills for the first time in Australia. As there were a backlog of Walt Disney films  (MGM had signed an agreement after the original agreement to release Walt Disney product on an ongoing basis) I believe MGM only got to re-release the 1958 US re- release of 1958 between 1962 and 1964. After that various changes occurred in the MGM logos in Australia,  after 1964 would be ruled out. To sum up it is definitely is a early 1960s re-issue which I firmly believe (but no proof only years of daybill research) was re-issued by MGM between 1962 and 1964."

So this certainly seems to nail it to being exactly either 1962, 1963, or 1964!

David

eMoviePoster said:

We heard from a guy who has been researching daybill years of release for many, many years, and here is what he said:

"I agree the daybill is from the 1960s. The first two films from Walt Disney MGM signed up to release in Australia after the collapse of  RKO distribution were Old Yeller & Perri plus 2 featurettes. Old Yeller was released in Australia in 1958 (IMDB INFO) & Perri in 1959 (The Film Weekly). Robert Burton Printers commenced printing daybills in Australia mid to late 1950s for film distributers including Columbia, Fox, Paramount & BEF. MGM daybills in 1958  until early 1960 were printed by Chromo Print. December 1959 Advertising & Commercial started to take over printing of MGM daybills.

This arrangement lasted only to early 1962 when Robert Burton Printers began printing MGM daybills for the first time in Australia. As there were a backlog of Walt Disney films  (MGM had signed an agreement after the original agreement to release Walt Disney product on an ongoing basis) I believe MGM only got to re-release the 1958 US re- release of 1958 between 1962 and 1964. After that various changes occurred in the MGM logos in Australia,  after 1964 would be ruled out. To sum up it is definitely is a early 1960s re-issue which I firmly believe (but no proof only years of daybill research) was re-issued by MGM between 1962 and 1964."

So this certainly seems to nail it to being exactly either 1962, 1963, or 1964!

Well that narrows it down even more, thanks for the info. 

I will need to really dig deeper to find some advertising in those years as my original search only found ads for 1966 and nothing prior to that (in the 60s)

David

Matt said:

Measures 13 1'/2 X 30 inches. Not trimmed at all. Advertised as a 40s RR.

Well aint that a wonderful looking poster...who do I have to kill to get that

Charlie

Super cool stuff David... Added to Facebook!