Chinatown Daybill Original or Reissue
This daybill is often called a reissue but I don't see any evidence that proves this theory. I think it is more likely to be an alternate printing for the original release. What do you all think?

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This daybill is often called a reissue but I don't see any evidence that proves this theory. I think it is more likely to be an alternate printing for the original release. What do you all think?

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The main source for calling this poster design a reissue is from emovieposter.com who credit the film as being R78. I cannot find reissues from anywhere else in the world around this time for Chinatown. It would be interesting to find out where Bruce obtained this information from? Checking through limited newspaper advertisements available for Australian classifides for late 1970s and early 1980s nothing supports the belief a reissue happened. The film was released originally in Australia in 1975 so a 1978 reissue seems unlikely to me.
In my mind the above poster is a late second printing from MAPS using their original artwork and only altering the new poster to duotone to probably save costs. I am thinking a few years later as I programmed this film on 16mm for a film society screening and the original full colour daybills arrived with the film so they were still available a few years later.
I agree with you.
The interesting thing is that there is another version of the orange/red style that is also often called a r78. Not sure if anyone has picked up that the two versions have different printers and the second version, printed by Robert Burton, is shorter in length than the one printed by MAPS.
It seems pretty clear to me that the orange MAPS is indeed a second/alternate printing for the original release. The Burton one would appear to be later but no real evidence to say when.