Dating the Gone With The Wind Daybill

Mark

This daybill has been previously dated and sold as R-54. There are actually two similar versions printed by Robert Burton and A&C.

Are either really from this date??

David

There was certainly an official re-release 'season' in 1954

John

The A and C daybill has Gable shirtless and the Burton version with shirt.

Where was it sold as a 1954 release?

Mark

Free Police Academy 5 daybill to person who answers correctly on both.

(May not ship to Canada, Notting Hill or other backwater destinations).

David

http://www.emovieposter.com/agallery/archiveitem/2697664.html

David

Shirt On - Shirt Off

Mark

HA sold both versions as R-54. I think old mate was alerted some time ago, but previously had them dated the same.

The A&C is easy ...

John

David said:

http://www.emovieposter.com/agallery/archiveitem/2697664.html

Ah yes, but that might change!

John

The shirtless version was sold as an original 1939 daybill at an auction of movie posters on the Gold Coast in around 1998 - lots of hype about it including newspaper articles and TV.

David

Coming soon:

http://entertainment.ha.com/itm/entertainment-and-music/an-australian-daybill-poster-from-gone-with-the-wind-/a/7134-89143.s

Mark

Bruce sold an R40s version, but there was only the top two thirds. Was in the big lot down in Sydney.

David

This one is a fun one:

I believe this version was only ever printed for use in NZ (never used in Australia), the 70mm Wide Screen call out at the bottom is only seen on this design (also the font type "The Greatest Motion Picture Ever Made) differs from the Aussie poster from the 70s

The film was re-done as 70mm Widescreen in 1967 but I cannot find any evidence that this version was re-released in Australia, as I understand it (70mm) pretty much destroyed the film - so perhaps that is why there is no poster for it in Australia, it was never released in Australia

Here's a shot of the film with the 70mm cropping.

David

John said:

David said:

http://www.emovieposter.com/agallery/archiveitem/2697664.html

Ah yes, but that might change!

Don't blink

HumphreyBogart

HONDO

The two daybills of GWTW printed by Robert Burton and A. & C. are not from the 1954 re-release. A. & C. ( Advertising & Commercial ) only printed posters for MGM very late 1959 to 1962. In 1962 Robert Burton took over the reigns as the printer of MGM posters so the A. & C. poster must be from the early 1962 Australian re-release and the Robert Burton probably post 1962. My feeling is the A. & C. daybill was printed for the early1962 re-release and when an early second printing became necessary and A. & C. had moved on, the job was given to their new printer Robert Burton.

Hondo

Matt

Mark said:

Free Police Academy 5 daybill to person who answers correctly on both.

(May not ship to Canada, Notting Hill or other backwater destinations).

Backwater destinations.....this bloke is a comedian. 
:-w

Mark

I think there is good precedent for the abbreviated company title A&C Printers ( vs Advertising and Commercial Pty Ltd) belonging to 1960. MGM loved blowing their own trumpet, and this would tie in with the 21st anniversary of GWTW.

Following the same theme, we come to 1964, which has 2 key milestones. A: MGM's fortieth anniversary and B: GWTW's 25th. To me, this is a prime year for a re-release of GWTW & probably Wizard of OZ. 

 

Mirosae

David said:

Shirt On - Shirt Off

Oddly enough shirt ON is better (on this particular occasion ) ">

HONDO

A US re-release in 1961 but in 1962 it definitely happened here in Australia.

A 70mm release in Australia in 1967.

No confirmation of a 1964 release in advertising and you wouldn't have three releases of this film, as good as it is, in five years.

Hondo

David

Mirosae said:

Oddly enough shirt ON is better (on this particular occasion ) ">

If you were to look at both you'd say the Shirt Off was drawn over the top of the Shirt On design, the way the naked body is drawn with so many of the lines following the shirt lines. If you were to doing a cover up why would you follow the lines of the body underneath?

Mirosae

Yes.. very good observation David. 

Mark

HONDO said:

The two daybills of GWTW printed by Robert Burton and A. & C. are not from the 1954 re-release. A. & C. ( Advertising & Commercial ) only printed posters for MGM very late 1959 to 1962. In 1962 Robert Burton took over the reigns as the printer of MGM posters so the A. & C. poster must be from the early 1962 Australian re-release and the Robert Burton probably post 1962. My feeling is the A. & C. daybill was printed for the early1962 re-release and when an early second printing became necessary and A. & C. had moved on, the job was given to their new printer Robert Burton.

Hondo

There are 2 similar daybills for Boys' Night Out 1962 by both printers, so possibly you are right. I haven't had time to check them any further.

I looked at a few more titles and the abbreviated info seems to be 1960 & a few in 1961. It is possible A&C printed the bare-chested posters in 1961 for early 1962 re-release.

What information / documents on 1962 Australian re-release do you have? 

Was speculating on 1964, but fits with MGM's history of celebrating anniversaries.

[Deleted User]

David said:

Mirosae said:

Oddly enough shirt ON is better (on this particular occasion ) ">

If you were to look at both you'd say the Shirt Off was drawn over the top of the Shirt On design, the way the naked body is drawn with so many of the lines following the shirt lines. If you were to doing a cover up why would you follow the lines of the body underneath?

You mean Gable wasn't completely jacked up like that in the film?!

Mark

Silver anniversary pressbook >>

David

Shirt on - Shirt Off? (Looks on)

Name of printer?

HONDO

Gone With The Wind screened between the 1st and the 7th of March, 1962 in Penrith, NSW and had an extended season in Canberra in June, 1962 at a couple of theatres and ran for a good part of that month. So I believe 1962 was the year of the re-release for the two daybills in question .Information sourced from newspaper advertisements.Sydney city information not available. 

Advertising & Commercial ( A. & C. ) almost exclusively printed  MGM daybills,from at least December, 1959 with Tarzan The Ape Man opening on December 17. and I have sited nine 1960 releases, ten 1961 releases and in  1962 the year they ceased printing, five titles including Sweet Bird Of Youth  & The Horizontal Lieutenant ' All have Advertising & Commercial or A. & C. printed on them.

The advertisement appeared in a Canberra newspaper dated the 5 / 6 / 1962 during the earlier part of an extended season. Note the film was to change venues the following week.

I firmly believe the film was released in 1962 and proved so.In the case of the two daybills in question there are two possible explanations for the printings,

A)   Robert Burton  daybill an early second printing, due to depleted stock.

   A new theory and wait for it. The shirtless original  A. & C. poster was quickly substituted by the shirt on daybill.just around the time Robert Burton had taken over the reigns as MGM printer in 1962. What about the possibility that either the shirt off poster was an error by the artist at  A. & C. or there were complaints lodged from offended people ( it was 1962 remember?) or Gone With The Wind purists and the poster was quickly replaced with the image with the shirt on as appears on the 1962 advertisement.

What I find interesting Is that whatever was on the original advertisement has been replaced by ''You'll Not Lock Your Door Tonight''. Only in Australia one would think.

Hondo

 

Mark

Shirt on in pressbook, but you can't trust anything in those images. If you look at Joan of Arc 1948 there is no "stars" in RKO logo, but appears on poster. Sometimes art is completely different.

Not totally convinced from those sources that 1962 was an official MGM release that warranted posters. I'm still leaning to 1960 date for shirtless (A&C). As usual, pinning down a specific year is tough. Like the use of circa with Aus posters!

HONDO

From information I have supplied and Mark's thoughts and doubts regarding my mentioned 1962 release date in Australia of GWTW I am curious as to what other members think at this point of time. Looking forward to other members commenting on their thoughts.

Hondo

Mark

Yes, more input needed. Wes A could have some first-hand knowledge as he was doing projection / cinema management work around that time.

I would like to say that from what I have seen so far on the forum I think you're doing an excellent job on the research, Hondo. Appears you have amassed a lot of valuable information that should be properly archived. An ebook would keep the info accessible into the future.

Good work, old boy!! 

David

I think you are both wrong (but Mark is more wrong than Hondo), it was neither 1960 nor 1962 - now, I will say this only once...

David

The movie was not re-released to coincide with any anniversary per se, it was re-released to coincide with the tour by Vivien Leigh (The Old Vic) that she was undertaking around Australia in 1961!

So the movie was officially re-released in 1961, but there is also plenty of evidence of a season in 1962. 

Images: 

Women's Weekly article - March 1961

Women's Weekly article, April 1961

Film Review, Women's Weekly, October 1961 (includes where it will be playing)

Advert June 1962 for Gone With The Wind (and a couple of other small fillers)