Dating the Rio Rita Daybill

HONDO

Rio Rita daybill.

This image I found on eMovieposter.com in the Auction History section .Marked as a R50's re-release. Under normal circumstances I would agree with this except is a long daybill measuring 14'' X 38'' and the caption includes the wording '' in the years's most dazzling musical!'', The original colour daybill isn't a long daybill, and in fact when this film was released in 1942 long daybills were a thing of the past. Any thoughts as to when this  daybill was printed? If it is a re-issue why was it printed in the long daybill format? No printers name or Australian censorship rating also. It certainly is a mystery. 

Hondo

John

It is an unusual daybill. I don't think there is any evidence at all that proves it to be a 50s release. As it is a long daybill and the tagline states "the years's most dazzling musical" I would have thought it would be early 40s - maybe even printed for the original release.

HONDO

John said:

It is an unusual daybill. I don't think there is any evidence at all that proves it to be a 50s release. As it is a long daybill and the tagline states "the years's most dazzling musical" I would have thought it would be early 40s - maybe even printed for the original release.

If John is right, and I'm not saying he isn't, where does the colour 13 x 30 daybill fit into the picture? Rio Rita was released in Sydney & Melbourne on the 22nd of December.1942 and other capitol cities in December also following the U.S. April, 1942 release. As long daybills were finished being printed by late 1941 with possibly a few of them being released very early 1942, I doubt a long daybill would be printed with limited colour and no A. & C or Kathryn Grayson image appearing for a first release.It makes it even harder to imagine it happening in  late 1942.The long daybill appears more like a stock poster or re-issue poster to me, but the question is why print it in this size format and what year was it released in?

The following 13 x 30 daybill image printed by Marchant is the original release poster. It ticks all the boxes.

Hondo

John

The Marchant daybill is obviously original but it is possible that the long daybill might have also been printed for the original release for some reason. There are many examples of more than one poster being printed for the original release of a film. It could also be a later release but hard to see it being 1950s. It may be another thing that remains a mystery.

HONDO

The more one researches Australian daybills and one sheets the more one wishes our posters would have been dated. I have been able to date many posters over the years but in a lot of cases we will never know the truth due to irregularities in the designing and printing areas.

Hondo 

David

HONDO said:

The more one researches Australian daybills and one sheets the more one wishes our posters would have been dated. 

Yes. No. Maybe.

Yes: Would make it a whole lot easier

Maybe: Look how much fun we are having

No: Bruce.

theartofmovieposters

All this printer talk...mental note to self..."When you go back through your collection to correctly catalogue what you have...add an extra column to the spreadsheet...printer info..."

Very interesting reading all this...Many thanks.

David

theartofmovieposters said:

All this printer talk...mental note to self..."When you go back through your collection to correctly catalogue what you have...add an extra column to the spreadsheet...printer info..."

I know! With all this talk lately all I can do is go through each image one by one...must have done it at least 3 times in the last month!