Skip to content

The Courage of Lassie Stock daybill - What date would you put on this poster?

This is an interesting stock daybill. I would be interested in hearing what date you would put on it without knowing the name of the printer....


image

Comments

  • Judging by the artwork and the lettering style, it would be late 40's at a guess.
  • Looks like a stock daybill, based on the MGM logo, somewhere between 1950 and 1952. Given there was re-release season in 1950, then that's what I think

    And that is one sick looking lion...
  • The lion appears to be yawning instead of roaring.  Perhaps a reflection of the general blase of these stock posters...
  • I agree with Matt that it could be late 1940's without looking at the printer's name.


    Taking it a step further and establishing it was printed by Marchant & Co. there are other stock daybills of the same design that include Tarzan Escapes, The Ziegfeld Girl & National Velvet. The Ziegfeld Girl has a Not Suitable For Children censorship rating on it so that makes it 1948 or later. Seeing all these posters were printed by Marchant & Co,.who appeared to stop printing film posters around 1949, I would say all these daybills I have mentioned with the same design are from the late 1940's.David said Courage Of Lassie had a 1950 re-release but I have also found a re-release in 1949 .The stock poster designs changed in the early 1950's when designed and printed by W.E. Smith, F.Cunninghame & Chromo Print with a few different styles.


    Hondo.

  • Yes, that is a fair assessment.

    However, the thing I find interesting is in establishing when the stock posters were actually printed as blanks. The reason it would be useful information is that it would help in determining when Marchant actually stopped printing movie posters. These stock daybills were obviously overprinted with the title of various films, at various times. It is possible that the stock daybills were printed years earlier to be used as needed. If this is indeed the case, then it does make it difficult to pin down a date for when Marchant stopped printing.

    PS I know this thread has a crossover with the Marchant posters thread.

  • edited May 2015

    At the present time we only know  it is at least in 1949 when the last daybill poster was printed by Marchant & Co. The proof of this is in the daybill poster image of Intruder In The Dust. I posted images on the  Marchant.posters thread of the original W.E. Smith colour poster and the same duotone design printed by Marchant. Both have ''An MGM Silver Anniversary Picture'' printed  on them making the Marchant poster at its earliest printed  in 1949.

    I  believe the stock posters were printed earlier then overprinted with a film's title and details when required. The only way to try to determine when each individual poster was printed is mainly from release dates and helped by censorship ratings in some cases where the Not Suitable For General Exhibition rating was changed to Not Suitable For Children in the late 1940s.

    This sort of thing to me is what makes Australian film posters more interesting than the mostly dated U.S. posters.


    Hondo 

  • edited May 2015
    HONDO said:

    David said Courage Of Lassie had a 1950 re-release but I have also found a re-release in 1949 .

    There was also a re-release run in 1948, so basically every year from 1947-1950 plus there were a number of country NSW showings in 1951. This stock poster would have been in big demand!

    The point that the poster was pre-printed in the 40s seems more than likely but the question was about dating the movie daybill not the stock daybill, I guess we can't really date this particular Lassie film stock movie poster much better than between 1948 & 1950
  • David said:
    I guess we can't really date this particular Lassie film stock movie poster much better than between 1948 & 1950

    Fair enough but I would say 1948 or 1949 with an outside chance of being 1950. That's my guess and that's all it is.


    Hondo

  • edited May 2015

    As far as Marchant posters go, Intruder in the Dust seems to be a bit of an anomaly. Has anyone seen any examples of Marchant daybills in the mid - late 40s that are full colour?

    Courage of Lassie would seem to be c1949 ish but I'm sure that the poster itself was printed years earlier than that.

  • I understand your reasons, but if the posters was printed in bulk and there were plenty left over at the end of Marchant's days it is reasonable MGM may have kept the stock (if not already had it) and therefore with so many left over an overprint by another printer is not out of the question in 1950? 

    I accept there is an argument for it not being for the 1950 re-release season, but if that is the case then it really begs the question: what does the 1950 re-release look like? It was a fairly decent season in 1950.


  • Absolutely possible and you could well be correct.

    Another question is what does the original Courage of Lassie daybill look like? I have never seen one.

  • All good discussion.
    John said:

    As far as Marchant posters go, Intruder in the Dust seems to be a bit of an anomaly. Has anyone seen any examples of Marchant daybills in the mid - late 40s that are full colour?


    1943 seems to be the last year Marchant & Co. printed full colour designed daybills and there were a lot of them with their full name creits on them. Two 1945 daybills in full colour were printed with the printer's name appearing as M  & C only for whatever reason. The titles are The Hidden Eye & Dangerous Partners. The same year titles in duotone such as Bewitched had the complete name on them so certainly a mystery. The only titles I have found after 1943 with the full Marchant credits are either the colour stock poster or full design duotone poster titles  in very reduced numbers and all being MGM films..

    image

    image

    Hondo

  • I got the original , just have to dig it out and take pics
  • It's been 2 hours Craig....
  • edited May 2015

    photo image_zpsrhz6wiii.jpg

  • Very nice Craig - printer is Simmons?
  • Very rare poster. Curious to know if a acquired in Australia, the U,S. or elsewhere.


    Hondo

  • David you are correct , Hondo this poster came From a collection I purchased in Tasmania back in 2002
  • Hard to put a price on that one. Very nice indeed!



    Give ya 50 bucks for it.

    :-\"
Sign In or Register to comment.






Logo

For movie poster collectors who know...

@ 2025 Vintage Movie Posters Forum, All rights reserved.

Contact us

info@vintagemoviepostersforum.com

Get In Touch