Jaws 2 daybills
This is one that's puzzled me for a while. There are two daybills out there for the main release of Jaws 2 (excluding the teaser), both full colour, but one from M.A.P.S and one from Robert Burton:

It's only a hunch, but I think the Burton one (on the left) is a re-release, but can't find any info to corroborate that - anybody have any idea?
I actually queried the team at EMP about it; their view is that (until proven otherwise) both are first release.

It's only a hunch, but I think the Burton one (on the left) is a re-release, but can't find any info to corroborate that - anybody have any idea?
I actually queried the team at EMP about it; their view is that (until proven otherwise) both are first release.
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It takes a little getting used to on how to filter properly but it will certainly give a good result, many of the dating that this forum has provided come from here - certainly myself and Lawrence are regular users/researches and has helped solve many a dating issue.
I did a quick scan on Jaws 2 and there does seem to be a second re-release in 1980, but you will need to double check and cross reference.
But it is fun...if you enjoy that sort of thing.
I agree with John has to say here, Around this period there lots of examples of posters printed for CIC by two different printers of very similar if not the exact same designed poster. Too many to all be re-releases and some titles are for minor films that certainly wouldn't have received a re-release anyway and remember also that films went to television very quickly as well. There may have been a film or two that were re-released but the majority just would have had two daybills printed for whatever reason and at this point of time it is impossible to know the story regarding Jaws 2 daybill printings. MAPS first then Robert Burton following is my guess but that is all it is but we will never know for sure along with dozens of other CIC releases.
Lawrence, have you been able to do any research into the different coloured ratings on the Jaws daybills?
Yes but no answer as yet. Yesterday I thought it may be to distinguish the different printers but after more research I find this is not the case. Please check out my newly posted thread ''Slightly Different Daybill Versions Of Same Design" where I have supplied some more details.
Still no proof either way. If one of them actually is a reissue why couldn't it be the MAPS version?
Agree here with John as many films released by CIC in the 1970s had follow up second printings for a first release poster.
Sorry I don't think there is evidence to support this.
Let me ask this question: Do you believe there is enough evidence to say that Jaws 2 did have a re-release in Australia?
No set time. I know of many cases where it was only a short period of time e.g. four years and with proof to support this. In the case of Jaws 2 there is no evidence at all to support the thought that the film was re-released in Australia.
For example, Disney typically re-releases classics every seven years, the seven year period is essentially set based on the next generation reaching the right age as it were (seven).
However on the flip side RKO, when they were distributors here in Australia, rolled out re-releases it seemed like almost every year and also they were completely out of sync with USA 'official' re-releases which is why dating some of the posters by some of the US auction houses is so often wrong (because the date them based on the (re)release dates of the USA.
These are the current 'classics' that get the seven year cycle, Frozen will no doubt be added to that in time
But no doubt popularity and finances are the another (the main?) reason, Mad Max and Mad Max II being a prime examples of taking advantage of the popularity to take care of the bank account.
Now you're moving forward.
We may not always find documented proof of a release date, but by observing the trends and practices of the time, you can make a more informed decision. This applies to the style of poster, film co, distributor, printer etc.
Another factor to keep in mind is the relative value of daybills. If I remember right they were being sold to exhibitors for approx. 10c each in the 1970s / '80s (I did have an actual invoice but can't find it anymore). In 1978 the average price of admission in Australia was $3.50, which should put their value into perspective!
Also on re-releases - check for one sheets when two printers are involved.
From my old employer:
https://www.screenaustralia.gov.au/research/statistics/cinemaboxofficeprices.aspx
HAS unrestored and unenhanced images - IS eMoviePoster.com
HAS 100% honest condition descriptions - IS eMoviePoster.com
HAS auctions where the winner is the higher of two real bidders - IS eMoviePoster.com
HAS up to SIXTEEN weeks of "Pay and Hold" to save a fortune on shipping - IS eMoviePoster.com
HAS real customer service before, during and after EVERY auction, and answers all questions - IS eMoviePoster.com
HAS 25% or 26% "buyers premiums" of any kind (but especially the dreadful "$29 or $49 minimum" ones) - NOT eMoviePoster.com
HAS "reserves or starts over $1 - NOT eMoviePoster.com
HAS hidden bidder IDs - NOT eMoviePoster.com
HAS "nosebleed" shipping charges - NOT eMoviePoster.com
HAS inadequate packaging - NOT eMoviePoster.com
HAS no customer service to speak of, before, during and after any auction, and answers almost no questions - NOT eMoviePoster.com
It's accepted that there's a RR daybill for Jaws, I'm quite intrigued why I'm getting no support for my Jaws 2 RR daybill theory!
Problem is by 1982 it was out on VHS (and Beta?) available for hire for as little as $5 per week.
So how does this one affect the discussion .....
I always feel that we need to see factual evidence before declaring anything to be a re release.